What Sells the Most on Etsy? 9 Items & Example Shops
So… you’re thinking of starting an Etsy store. Maybe you already have one but you’re looking to expand. Either way, knowing what sells the most on Etsy is a great step towards increasing your traffic and sales.
Firstly, be unique to you and sell what you want to sell first and foremost. If everyone sold the exact same stuff, Etsy would be a pretty boring marketplace. What I’m trying to say is, don’t try and fit in with the crowd making some of these products if it won’t bring you joy. Etsy can be a long process before you’re noticed; you need to be having a good time to stay motivated!
With that said, there’s no harm adding a variety of products to your store if they fit your niche. Below are the most popular things buyers buy on Etsy.
You may also find these 29 selling on Etsy tips or these 23 Etsy SEO tips helpful! If you want tips and more Etsy advice in future, consider subscribing below so you don’t miss a thing!
What Sells Most On Etsy: Demographics
It’s true to say that Etsy is a predominantly female environment for buyers and sellers. This is slowly changing as more men come to the platform, but as of yet, there are still many more females. According to these statistics written by Veeqo, 83% of Etsy sellers identify as women.
Whilst I want to be careful to label things as ‘feminine’, ‘products for girls’ or ‘girly’ (because it’s 2021 and anyone should be allowed to be who they want to be), stereotypically feminine products outperform most listings on Etsy.
This doesn’t mean that other products won’t perform well. Not at all. It simply means the best-selling items are stereotypically geared towards women.
What Sells the Most on Etsy?
These best-selling Etsy products are in no particular order. These either perform highly on Etsy across the board, or there is an example of a top seller in the category.
1. Wedding Items (Bridesmaid, Bride and Bachelorette Gifts)
These sell like hot cakes. Some of the most successful stores on Etsy revolve around wedding gifts in general. These can include clothing like slippers, t-shirts, dressing gowns and PJ’s. Bridesmaid/bride gifts can also include home décor, candles and jewellery which specifically mention these words, or the name of the buyer.
An EXCELLENT example of a store that specialises in bridesmaid gifts and wedding favours is ModParty. At the time of writing, they are a 5 star shop with 891,164 sales! On 07/03/21, ModParty was in the top 5 sellers for that day for the entirety of Etsy!
2. Jewellery
Jewellery is not just popular in bridesmaid and wedding gifts. It is a mighty popular ACROSS THE BOARD. Whether that’s earrings, bracelets, necklaces, rings, you name it – there is a massive market for them on Etsy.
Jewellery also tends to be more expensive leading to greater profit margins. It also tends to be quite lightweight, therefore, shipping is cheaper too. All in all, jewellery is a fantastic product to get into for your Etsy journey.
Just check out CaitlynMinimalist. They have over 940,000 sales, a 5-star shop and over 700 listings. Madness!
62% of sellers are based in the USA. However, there are still incredibly successful shops elsewhere. For example, here is another jewellery shop called Penelopetom that is situated in the UK. They are incredibly successful and have over 20,000 sales.
These are just two examples of jewellery stores, but there are many success stories! Jewellery really is a product that sells the most on Etsy.
3. Stickers
Who would have thought stickers would be a best-selling item? But it’s true! Whether you sell beautifully designed artwork stickers, to more useful stickers for your planners, diary or calendar, there is a market here.
If you’ve been in the Etsy business for a while, you will have heard of PlannerKate1. They are the MOST successful store on the entirety of Etsy with over 1.5 MILLION sales. Yes… MILLION.
The Etsy shop PlannerKate1 sells incredibly useful stickers for your planners. From tiny running stickers to plan when you need to go for a run, budgeting stickers, laundry stickers, library books are due stickers… they have it all!
I suppose it goes without saying that they are consistently in the top 5 sellers on Etsy every day.
Another brilliant example of a smaller scale Etsy seller located in the UK that sells stickers is TheBrilliantBeeLTD. They have over 8,000 sales of stickers and are going strong!
4. Flower and Vegetable Seeds
This is one of those products examples that aren’t as well-known or stereotypically popular on Etsy. However, there is a massive market!
Take a look at SEEDVILLEUSA. They, as the name suggests, sell all sorts of seeds. From trees, shrubs, flowers and vegetables… they have it all. This is why they’ve amassed over 400,000 sales!
To prove that there really is a market for seeds… SEEDVILLEUSA was also one of the top five sellers across all of Etsy on 07/03/21.
5. Digital Items
Digital items are an AMAZING opportunity on Etsy. They don’t require you to have any physical product, you don’t have to pay for shipping and once a product is designed you can leave it on your Etsy forever without any extra work.
There are, again, a wide range of possibilities for digital items. These can include: digital prints of artwork, digital files of fonts and slogans, as well as digital colour palettes.
A perfect example of an Etsy store excelling in digital items is BrushAndBarley. They have amassed over 90,000 sales! They too have been, in a single day, one of the top 5 sellers across all of Etsy.
6. Craft Supplies
One of the best items to sell on Etsy are craft supplies. Everyone needs craft supplies in order to make their craft products. Why not meet this demand? Instead of selling to buyers, sell directly to crafters.
Just look at KJewelryMetal. Their jewellery shop has EVERYTHING you could think of for jewellery supplies… they have over 10,000 different listings. They have 666,259 sales at the time of writing this! Similar to some of the other stores in this article, on 07/03/21, they were in the top 5 sellers for that day for the entirety of Etsy!
Further examples of craft supply stores include:
• GoldSwan – over 475,000 sales. They also sell craft supplies for jewellery.
• ArteBellaSurplus – over 448,000 sales. They sell glass roman bead craft supplies.
• FeatherShopUK – Over 20,000 sales. They sell feathers.
• Zipit – Over 400,000 sales. They sell zips.
• CaliQuiltCo – Over 420,000 sales. They sell wonderful fabrics!
• TheVelvetAcorn – Over 380,000 sales. They sell knit and crochet patterns.
As you can see from this list, there are all sort of weird and wonderful craft supplies that you can sell! All of which can be very profitable. These often sell the most on Etsy because people need a constant stock of craft supplies.
7. Candles
If you’re still wondering what sells the most on Etsy, this is also one to take note of. Whilst candles are not as big as things like jewellery and craft supplies, there is still a massive market for them on Etsy.
An example shop from the UK is KindredFires. With over 25,000 sales, 600 listings and as a 5-star shop, they are doing AMAZING.
What sells The Most On Etsy: Important Note!
A strong take home message from this article is that whilst certain products are more popular than others, the theme of the products are equally important. What do I mean?
Let’s look at candles as an example. Yes, this product is one of the items that sells the most on Etsy. However, the theme of candle has a much bigger impact for success. If you write a listing that says ‘wedding gift candle’, ‘anniversary candle’ or ‘Mother’s Day candle’, you will get significantly more traffic than if you are making generic candles like ‘lemon candle’.
By specifying a target audience that is popular on Etsy and applying this to your listing, you have a far greater chance at success. This applies to all the products on this list. Whilst they are the products that sell the most on Etsy, you also need to consider the theme.
8. Cards
Yes. Believe it or not, cards have a massive market on Etsy! (Especially when they are sold as bulk packs).
By selling a range of cards including: Christmas cards, Easter cards, funny cards, Thank-You cards to Birthday cards, there really is a big market on Etsy. Especially if you sell bulk packs for cheaper!
Just check out this Etsy shop called WITHPUNS from the UK. They have over 98,000 sales, over 800 listings and an overall 5-star shop.
9. Posters, Prints & Home Decor
These items are incredibly popular on Etsy. You may be thinking: ‘well that’s quite vague and broad.’ It’s true, however, the majority of home décor you can think of will probably sell quite well on Etsy!
Buyers on Etsy are always looking for unique pieces for their home… Home décor is an excellent opportunity to offer something completely one of a kind unique! Posters and prints are also amazingly successful on Etsy.
Just look at this store by GingerBelleDesign who sell wall décor and prints. They have over 18,000 sales and a 5-star shop. Another brilliant shop that does prints is LamourFouPrintShop. They too are a 5-star shop with over 50,000 sales!
What Sells the Most on Etsy? Final Thoughts
This is by no means an exhaustive list of what sells the most on Etsy. However, this list really does showcase some of the BIGGEST sellers.
I really hope you feel you now know more of what sells well on Etsy. If you’re planning to start a store or expand your current one… good luck!
I highly advise you to check out this article which details 29 selling on Etsy tips that ALL Etsy sellers should know and try to use. I have also written this article on 23 SEO tips – these make a MASSIVE difference to your traffic and sales if implemented correctly.
SEO is one of the most important aspect on Etsy. You can be selling one of these products that sells the most on Etsy, but if your SEO is poor, you have no chance!
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